DWR Stamford, Connecticut

Status: Opened in September 2011 Program: Retail Square Feet: 6,000sf Location: Connecticut

At the flagship store of Design Within Reach in Stamford, Connecticut, Buro developed a design that maintained an open feel that is true to the industrial origins of the existing building while updating it to provide definition for house vignettes by utilizing raised platforms and large format printed mesh screens that visually separate each space. Central to the floor plan is a custom design bar and swatch wall that is central to the Design Within Reach customer experience. Swatch wall design highlights a key differentiator between Design Within Reach and its competitors: a large wall presents the extensive collection of upholstery fabric swatches offered by Design Within Reach. The velcro-backed 6"x6" swatches can be removed from the wall and used as part of the collaborative design process with customers. The store is organized in a linear fashion by house vignettes where a customer can navigate by a particular style (i.e. mid-century, contemporary danish, etc), or by room type (i.e. living room, bedroom, study, etc). Koray Duman was Partner in charge of the project at Sayigh+Duman Architects. Photo by Peter Murdoch